Lenskart — AI-powered E-commerce for Eyewear with Virtual Try-On

I. Client Story

Bringing affordable, accessible eyewear to a billion customers.

Lenskart is one of Asia's largest eyewear retailers. Founded in 2010 by Peyush Bansal, Amit Chaudhary, and Sumeet Kapahi, Lenskart set out to solve a basic problem: millions of customers across India lacked easy, affordable access to quality eyewear. The company started as an online-first platform, then expanded into physical retail. Today, Lenskart operates more than 2,000 stores across India and has expanded internationally into Southeast Asia, Japan, and the Middle East.

What makes Lenskart distinctive is the integration of technology into a category that has traditionally been touch-and-feel. Customers want to see how frames look on their face before buying. They want to compare styles. They want to know if a frame fits their prescription needs. Traditional online eyewear shopping struggled with all three. Lenskart's strategy has been to use technology to remove these friction points: 3D scanning, home eye tests, virtual try-on, and AI-powered recommendations.

By the time Lenskart engaged Adamo, the company was already a market leader. The challenge was not building an e-commerce site from scratch. The challenge was making the online experience match the confidence of an in-store visit — close enough that customers would choose to buy online instead of waiting for a store trip.

II. The Challenge

Specific challenges defined the project scope:

1. Develop a virtual try-on feature using AI and facial recognition
   Customers needed to see how frames looked on their face before purchase. The technology had to work reliably across different device cameras, lighting conditions, and facial geometries.
2. Improve website navigation and interface for product discovery
   Lenskart's catalog covers thousands of frames across prescription eyewear, sunglasses, contact lenses, and accessories. Customers were struggling to navigate, filter, and compare effectively.
3. Integrate popular payment methods for fast, secure checkout
   Online checkout abandonment is a known issue in e-commerce. Lenskart needed a payment layer supporting multiple gateways and methods to reduce friction at the final step.
4. Ensure a smooth product browsing experience with abundant eyewear options
   The site had to handle large catalog volumes without sacrificing page load speed or browse fluidity, especially on mobile where most traffic arrives.

III. Our Approach

Research-led development with AI capability as a first-class feature.

1. Discovery and technology selection

Before any development started, we evaluated facial recognition libraries and computer vision approaches against the constraints of running in a customer's browser. Most virtual try-on solutions on the market either required app installation (high friction) or compromised on accuracy. We selected the technical approach that balanced accuracy with web-first delivery — no app download required, working across major browsers and device cameras.

2. UX redesign anchored on product discovery

Improving navigation and product filtering is straightforward as a feature list. It becomes harder when the catalog has thousands of frames and the customer does not know what they are looking for. We restructured filtering around the questions customers actually ask (face shape, frame style, prescription type, brand, price) rather than the catalog's internal data model. The navigation redesign followed the same principle — organized by intent, not by inventory category.

3. Payment layer with conversion focus

Payment integration in e-commerce is often treated as a checkbox. We treated it as a conversion problem. The implementation handles multiple payment methods (PayPal, Visa, Mastercard, regional alternatives), retries failed transactions, and minimizes the number of steps between adding to cart and completing payment. Each payment integration was added with proper error handling and reconciliation reporting — the unglamorous parts of payment systems that determine whether the system is usable in production.

IV. Key features

Three features that transformed the Lenskart online experience:

1. AI-powered virtual try-on for safe, at-home shopping

We implemented facial recognition technology, enabling users to try on glasses directly on the website. This innovation allowed customers to confidently select frames that suit them without visiting a physical store. The feature works across desktop and mobile, with no app download required.

2. Enhanced website interface for better product discovery

Adamo revamped the website interface to improve navigation, product filtering, and overall usability. The result was a more enjoyable, seamless shopping experience, making it easier for customers to explore eyewear collections, compare styles, and make informed purchasing decisions.

3. Flexible payment integration for hassle-free checkout

We integrated multiple secure payment options, including PayPal, Visa, and other popular methods. This provided customers with the flexibility to complete purchases quickly and securely, contributing to higher conversion rates and improved customer satisfaction.

V. What the work enabled for Lenskart

Eyewear is the rare retail category where customers physically need to see how a product looks on them before committing. The virtual try-on feature removed this barrier in Lenskart's online flow for the first time, letting customers complete the journey online without compromising on the confidence of trying frames in person. Combined with restructured filtering that matches how customers actually shop and a checkout flow designed to convert, the platform turned a large catalog into a manageable browsing experience and reduced friction at the final purchase step.

The technology layer Adamo helped build operates at significant scale and continues to evolve as Lenskart expands. The company now runs more than 2,000 retail stores across India and has moved internationally into Singapore, Japan, Thailand, and the Middle East, backed by investors including SoftBank, KKR, and Temasek. Adamo's work on virtual try-on, product discovery, and checkout flexibility was one part of a much larger Lenskart technology investment, focused on the customer-facing layer where the in-store experience needed to translate online.